The Outdoor Industry Jobs Marketplace


Digital Marketing Strategist

 

Posted by Aquaglide on 06/19/2020


Job Basics

Industry Sector: WaterSports

Job Categories: Marketing & Digital Marketing

Company Type: HardGoods/Equipment

State: OR

City: Bend

Country: United States

Required Experience: 1 - 3 years


Job Type: Full Time

Salary:

Required to Relocate: Yes

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within: 25 miles


Job Description & Requirements

Aquaglide- Digital Marketing Strategist

At Aquaglide, our passion for watersports has yielded world class aquaparks, inflatable kayaks and stand up paddle boards. Designed by devout adventurers in Bend, Oregon, our suite of products have been crafted to suit all your water sports needs with availability in over 70 countries.

The Digital Marketing Strategist is responsible for to identify unmet needs, goals, opportunities and challenges of all departments and aspects of the business.  Create and oversee the execution of a plan through specific initiatives to meet the objectives of the strategy. The Digital Marketing Strategist will also help cross-functional teams develop and evolve ideas to bring together brand goals, retailer objectives and consumer needs.  As a small organization, this job description is designed to be a general outline of duties, however, this is not all encompassing of all tasks that may be assigned based on evolving business needs.

Responsibilities

  1. Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and Youtube)
  2. Set up and configuration of search, display and Youtube accounts (Google Adwords)
  3. Research products, services and current strategies to identify new opportunities
  4. Verify quarterly health check Google report, execute changes and/or modify campaigns
     
  5. Analyze web traffic metrics (Squarespace Analytics and Google Analytics) 
  6. Monitor SEO/SEM
  1. Build strong clients relationships through social media interaction
  1. Provide technical assistance to the Customer Service team (Zendesk Chat, Talk, Support and Help Center)
  1. Update content in the Help Center
  1. Update the content on the website
  1. Manage e-commerce (Quivers). Order entry, update inventory and manage discount codes for Pro Deals
  1. Order entry for Aquaglide Ambassadors
  1. Develop/deploy distributor/retail e-mail marketing campaigns monthly
  1. Identify advertising needs
  1. Support on the testing of new products
  1. Monitor website and Zendesk technical problems and notify of the situation to ensure the solution of these
  1. Create presentations for Internal and Sales Meetings
  1. Assist the graphic designer with the marketing materials for the sales team
  1. Support on the testing of new products
  1. Assist in the coordination of internal events (photo shoots, meetings, celebrations, etc.)
  1. Design promotional items for Sales Team
  1. Assist in photo shoots
  1. Edit product, tutorials, and “how to” videos for Internal and Sales use 
  1. Tradeshow/event support, with travel required
  1. Domestic and International travel, passport required

Requirements

  • Proven work experience as a Digital Marketing Strategist or Digital Marketing Manger 
  • Solid knowledge of web analytics tools.
  • Demonstratable experience with SEO/SEM. 
  • Hands on experience with online marketing tools and practices.
  • Familiarity with web design.
  • Excellent verbal and written communication skills.
  • Strong project management skills.
  • Bachelor’s degree in Marketing, Business Relations or related area.  Graphic Design a plus
  • Experience with WordPress/Woocommerce
  • Experience with Sprout social or other social media management software
  • Experience and comfort with Adobe Suite

About Aquaglide

Aquaglide, one of the premier inflatable water sport product companies in the world with global reach and sales in over 70+ countries. We are part of an impressive portfolio of brands focused on the outdoor and watersports categories held by Kent Watersports.